So proud of our own Melissa Ruminot, The Companies of Nassal‘s VP of Marketing and Global Development, on her role as International Board President of the Themed Entertainment Association! Thanks to InPark Magazine for highlighting Melissa’s goal to effect change.
Ruminot said she ran for TEA President because she wants to help effect change. She wants to see the organization continue to address the true breadth of the industry, which extends well beyond theme parks. Themed experiences at resorts, zoos, cultural institutions, cruise lines and brand activations in retail for promoting new brands are the types of experiences that she wants TEA to elevate its advocacy for.
“We have to think more broadly about the different types of industries we can serve and the stories we can tell,” said Ruminot. “That’s the change in the industry that I see really TEA being on the cusp of. Together, we can champion that this is so much bigger than just one way to tell a story.”